Units
The individual subjects inside each degree: what’s taught, how it’s assessed, and when it runs.
4,303 units
| Code | Unit | Faculty | Level |
|---|---|---|---|
| MKB3804 | Strategic marketing in social contexts The marketing discipline can add value beyond commercial settings, particularly in the not-for-profit and government sectors. This capstone unit will consolidate your marketing knowledge using a marketing planning framework. You will use no… | Business and Economics | 3 |
| MKC1200 | Principles of marketing Have you ever wondered what marketing is all about? This unit is designed to introduce you to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads you to understand how organisatio… | Business and Economics | 1 |
| MKC2110 | Buyer behaviour in marketing Throughout their lives, consumers make both simple and complex decisions about acquiring, using, or disposing of offerings. Understanding how and why these decisions are made is of great interest to marketers. Marketers can use such knowled… | Business and Economics | 2 |
| MKC2130 | Fundamentals of marketing analytics In today’s data-driven business environment, people who have strong data analytics and problem-solving skills are highly valued. This unit aims to provide you with fundamental analytical knowledge and reasoning skills to address diverse mar… | Business and Economics | 2 |
| MKC2500 | Marketing research analysis In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant po… | Business and Economics | 2 |
| MKC2610 | Strategic retailing Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist you to acquire a deeper understa… | Business and Economics | 2 |
| MKC2700 | Pricing strategy and management Pricing is a critical determinant of product and service value, profitability, and sustainability. Pricing plays a pivotal role in driving economic dynamics and influencing consumer behaviour. This unit is designed to equip you with practic… | Business and Economics | 2 |
| MKC3110 | Market analysis and strategy development This unit examines marketing strategy within the organisational hierarchy and its contribution to value creation. You'll analyse internal and external environments using research evidence across global contexts to inform strategic decisions… | Business and Economics | 3 |
| MKC3140 | Marketing strategy implementation This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation, includ… | Business and Economics | 3 |
| MKC3460 | Marketing communication in the digital age In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social… | Business and Economics | 3 |
| MKC3500 | Advanced topics in marketing analytics In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, you will learn how to solve mar… | Business and Economics | 3 |
| MKC3580 | Product management Product management is a core driver of value creation, shaping how organisations design, develop, and deliver offerings that meet customer needs. Effective product management influences organisational performance, competitive positioning, a… | Business and Economics | 3 |
| MKF1120 | Marketing theory and practice This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for… | Business and Economics | 1 |
| MKF2111 | Buyer behaviour This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consume… | Business and Economics | 2 |
| MKF2121 | Marketing research methods The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistica… | Business and Economics | 2 |
| MKF2131 | Marketing decision analysis With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of mark… | Business and Economics | 2 |
| MKF2531 | Not-for-profit marketing This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-f… | Business and Economics | 2 |
| MKF2801 | Marketing insights Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills t… | Business and Economics | 2 |
| MKF3121 | Marketing planning and implementation "Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for prof… | Business and Economics | 3 |
| MKF3131 | Strategic marketing Using the case study method this unit provides an analytical framework from which you can explore how marketing strategy is applied throughout a variety of industries. You will be taught how to analyse, evaluate and implement a marketing st… | Business and Economics | 3 |
| MKF3151 | Marketing planning and strategy This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies. | Business and Economics | 3 |
| MKF3461 | Marketing communication The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes… | Business and Economics | 3 |
| MKF3881 | Digital marketing Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been www and online transacting whi… | Business and Economics | 3 |
| MKI1120 | Marketing theory and practice This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for… | Business and Economics | 1 |
| MKI2010 | Digital communication Digital communication is significantly transforming business communication in every industry. Due to the continuous advancement of technology (such as Industry 4.0 technologies) and globalised nature of the business, it is important to grow… | Business and Economics | 2 |
| MKI2111 | Buyer behaviour This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consume… | Business and Economics | 2 |
| MKI2521 | Brand management A brand is much more than a logo, a symbol, a sign or device, or simply the result of clever advertising. It helps to communicate value and create and deliver that value. Branding is a promise of value for customers. It helps to attract and… | Business and Economics | 2 |
| MKI2801 | Marketing insights Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills t… | Business and Economics | 2 |
| MKI3151 | Marketing planning and strategy This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies. | Business and Economics | 3 |
| MKI3621 | Advertising management and campaigns Do you want to understand the strategic and creative thinking needed to develop successful advertising like the memorable 'Happy Little Vegemite' campaign and Metro's viral sensation, 'Dumb Ways to Die'? If so, this unit is for you! In Adve… | Business and Economics | 3 |