MKF3461 · Monash University
Marketing communication
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business processes necessary to achieve and measure defined communication goals. In particular, you will be able to understand the integrated nature of communication and develop a full appreciation of advertising, sales promotion, public relations, publicity and direct marketing in a digital and contemporary environment.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Exercise | Exercise | 20% |
| 1 - Quiz / Test | Quiz / Test | 10% |
| 4 - Written | Written | 40% |
| 3 - Written | Written | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |
| Second semester | Caulfield | On-campus |