MKC3580 · Monash University
Product management
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Product management is a core driver of value creation, shaping how organisations design, develop, and deliver offerings that meet customer needs. Effective product management influences organisational performance, competitive positioning, and long‑term sustainability. This unit equips you with practical insights into how products are conceived, launched, refined, and managed across their lifecycle. You will explore key product management activities, including opportunity identification, new product development, product strategy, concept testing, agile delivery, go‑to‑market planning, product diffusion, lifecycle management, and planned obsolescence through real‑world case studies and industry‑relevant frameworks. By the completion of the unit, you will have a strong foundation in the principles and practices that underpin successful product management in contemporary markets.
Assessment
| Task | Type | Weight |
|---|---|---|
| 4 - Presentation | Presentation | 20% |
| 1 - Quiz / Test | Quiz / Test | 20% |
| 2 - Exercise | Exercise | 40% |
| 3 - Written | Written | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On-campus |