MKC3500 · Monash University
Advanced topics in marketing analytics
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
In today's dynamic and data-rich business environment, organisations are eager to work with people who have strong data analytics and problem-solving skills. Building on prior knowledge of marketing research, you will learn how to solve marketing problems by analysing data with relevant statistical techniques, interpreting findings, developing and effectively communicating actionable insights. Overall, this unit will help you understand advanced data analytics techniques, and strengthen your research and critical thinking skills.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Exercise | Exercise | 45% |
| 2 - Project | Project | 35% |
| 3 - Written | Written | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On-campus |