MKF2121 · Monash University
Marketing research methods
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Quiz / Test | Quiz / Test | 30% |
| 1 - Exercise | Exercise | 18% |
| 3 - Written | Written | 52% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |
| Second semester | Caulfield | On-campus |