MKF3151 · Monash University
Marketing planning and strategy
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Written | Written | 50% |
| 2 - Written | Written | 25% |
| 4 - Quiz / Test | Quiz / Test | 10% |
| 3 - Demonstration | Demonstration | 15% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On-campus |
| First semester | Caulfield | On-campus |