MKC3110 · Monash University
Market analysis and strategy development
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit examines marketing strategy within the organisational hierarchy and its contribution to value creation. You'll analyse internal and external environments using research evidence across global contexts to inform strategic decisions. The unit develops the capability to design evidence-based marketing strategies and communicate strategic recommendations effectively in professional and team settings.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Exercise | Exercise | 25% |
| 2 - Project | Project | 35% |
| 3 - Examination | Examination | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On-campus |