MKI3621 · Monash University
Advertising management and campaigns
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Do you want to understand the strategic and creative thinking needed to develop successful advertising like the memorable 'Happy Little Vegemite' campaign and Metro's viral sensation, 'Dumb Ways to Die'? If so, this unit is for you! In Advertising Management and Campaigns, you will utilise concepts of synergy and integration to design and execute a real world strategic advertising campaign, putting theory into practice. You also walk away with in-depth knowledge of the advertising industry and the relationships that exist within. With a priority on industry engagement, you will gain the skills and knowledge to confidently begin a career in the advertising industry.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Presentation | Presentation | 35% |
| 3 - Artefact | Artefact | 40% |
| 1 - Work integrated | Work integrated | 25% |
When and where
Not offered in 2027, or offerings not published yet.