MKF3131 · Monash University
Strategic marketing
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Using the case study method this unit provides an analytical framework from which you can explore how marketing strategy is applied throughout a variety of industries. You will be taught how to analyse, evaluate and implement a marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential for undertaking this unit.
Assessment
| Task | Type | Weight |
|---|---|---|
| 4 - Written | Written | 30% |
| 2 - Written | Written | 15% |
| 1 - Demonstration | Demonstration | 30% |
| 3 - Written | Written | 25% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |
| Second semester | Caulfield | On-campus |