Marketing strategy implementation

What it covers

This unit builds on knowledge and skills developed in earlier marketing units to strengthen students’ ability to evaluate and implement marketing strategies in organisational contexts. It emphasises marketing strategy implementation, including performance measurement, evidence-based evaluation, and the development of actionable marketing plans. You will critically assess the effectiveness of marketing strategies, including their social and environmental implications, and communicate marketing action plans in written, visual, and oral formats. As a capstone unit within the marketing major, it integrates learning from previous marketing units.

Assessment

When and where