MKF2131 · Monash University
Marketing decision analysis
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of marketing analytics and its effectiveness in making better decisions. Working with multiple marketing metrics and models, you will develop skills to identify problems, analyse data and develop optimal decisions for various marketing issues.
Assessment
| Task | Type | Weight |
|---|---|---|
| 3 - Project | Project | 40% |
| 2 - Quiz / Test | Quiz / Test | 40% |
| 1 - Exercise | Exercise | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On-campus |
| First semester | Caulfield | On-campus |