MKC1200 · Monash University
Principles of marketing
- Credit points
- 6
- Level
- 1
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Have you ever wondered what marketing is all about? This unit is designed to introduce you to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads you to understand how organisations use the principles of marketing to meet the needs of their customers and achieve their objectives. This unit provides a foundation for those students seeking to pursue further study of specialist marketing units; however it covers the broad scope of marketing sufficient for those students undertaking only one marketing unit.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Exercise | Exercise | 30% |
| 2 - Presentation | Presentation | 30% |
| 3 - Examination | Examination | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On-campus |
| Second semester | Clayton | On-campus |