MKC3460 · Monash University
Marketing communication in the digital age
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social media communications. You will also learn how to evaluate the effectiveness of marketing communications and apply data-driven decision making in their marketing communication decisions. Overall, you will develop an integrated marketing communication plan to address business objectives.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Quiz / Test | Quiz / Test | 30% |
| 1 - Written | Written | 55% |
| 3 - Exercise | Exercise | 15% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On-campus |