MKC2610 · Monash University
Strategic retailing
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist you to acquire a deeper understanding of retailing principles and practices, retailing strategies and current retail trends. Acknowledging the importance of brands in retailing, this unit also introduces brand management in retailing context. You will also learn how to optimize and improve retailer performance through data-driven decision making.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Exercise | Exercise | 15% |
| 1 - Presentation | Presentation | 15% |
| 3 - Project | Project | 20% |
| 4 - Examination | Examination | 50% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On-campus |