MKC2500 · Monash University
Marketing research analysis
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant portion of the unit will be dedicated to conducting statistical analyses using proprietary data analysis software. The unit provides you with the requisite knowledge and skills for marketing research.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Project | Project | 45% |
| 1 - Exercise | Exercise | 25% |
| 3 - Examination | Examination | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Clayton | On-campus |