MKF2531 · Monash University
Not-for-profit marketing
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-for-profit marketing and engagement strategies, with a particular emphasis on social entrepreneurship, social marketing, public advocacy, fundraising, and volunteering.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Exercise | Exercise | 10% |
| 1 - Exercise | Exercise | 40% |
| 3 - Written | Written | 50% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |