MKF2111 · Monash University
Buyer behaviour
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consumers, who can use it to make better consumption decisions, and to organisations who can apply it to develop more effective marketing strategies.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Exercise | Exercise | 4% |
| 3 - Quiz / Test | Quiz / Test | 40% |
| 2 - Exercise | Exercise | 20% |
| 4 - Project | Project | 36% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |
| Second semester | Caulfield | On-campus |