Units
The individual subjects inside each degree: what’s taught, how it’s assessed, and when it runs.
4,303 units
| Code | Unit | Faculty | Level |
|---|---|---|---|
| MKI3881 | Digital marketing This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for… | Business and Economics | 3 |
| MKM2300 | Introduction to digital marketing This unit helps bring together the aspects of digital marketing and creativity in marketing as organisations directly interact with customers. The unit will explore the different ways that digital and social media tools are managed by organ… | Business and Economics | 2 |
| MKM2400 | Search and discovery marketing This unit explores the theoretical and practical foundations of how consumers locate information, products, and brands across today’s dynamic digital ecosystems. You will investigate the mechanics of traditional search engines through SEO a… | Business and Economics | 2 |
| MKM3202 | International study program This program aims to provide undergraduate students with ample opportunities to experience the diverse business contexts in Malaysia and Australia. In particular, the program will offer a critical look on how business can serve as a strong… | Business and Economics | 3 |
| MKM3400 | Marketing analytics This marketing analytics unit provides the foundation for developing a marketing analytics skill set which is sought after in the digital economy. The unit focuses on the aspects of marketing analytics which enhance the understanding and us… | Business and Economics | 3 |
| MKM3450 | Social media marketing The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and l… | Business and Economics | 3 |
| MKM3500 | AI in marketing AI in Marketing is an innovative academic unit exploring AI's disruptive and transformative potential in modern marketing. This unit enables you to critically understand the paradigm shift in marketing due to AI's influence. It emphasizes e… | Business and Economics | 3 |
| MKM3600 | Digital incubator Modern marketing requires an understanding of strategy, ever-evolving digital tools and techniques, and an entrepreneurial mindset. Taking a practical approach, this unit equips you to effectively plan, implement, evaluate, and control digi… | Business and Economics | 3 |
| MKT10009 | Marketing and the Consumer Experience This unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a stro… | Business | 1 |
| MKT20019 | Marketing Research and Analytics The aim of this unit is to assist students to understand the value of data to marketers as well as the marketing research process, and how marketing analytics can assist in the marketing decision making process. Students will develop the ab… | Business | 2 |
| MKT20021 | Integrated Marketing Communication This unit aims to introduce the nature and principles of integrated marketing communications to promote brand success. The unit introduces systematic approaches to setting marketing communications goals, identifying relevant target audience… | Business | 2 |
| MKT20025 | Consumer Behaviour This unit aims to introduce students to key consumer behaviour theories and concepts such as psychological influences (needs, motivations, personality, perception, learning and attitudes) and external influences (family, social class, cultu… | Business | 2 |
| MKT20031 | Marketing and Innovation This unit aims to provide a comprehensive exploration of innovative product and service development. It first builds upon fundamental marketing concepts to critically examine innovations and later complements them using industry-standard fr… | Business | 2 |
| MKT20032 | Frontiers in Digital Marketing This unit aims to explore how digital technologies have transformed the marketing paradigm. Students will learn how digital marketing is integrated with traditional marketing to reach, connect and engage with current and potential customers… | Business | 2 |
| MKT30016 | Marketing Strategy and Planning This unit examines the core elements of marketing strategy in contemporary business environments, including strategy formulation, implementation and evaluation. It explores key analytical frameworks used to assess markets, competitors and c… | Business | 3 |
| MKT30018 | Marketing Insights This unit aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of th… | Business | 3 |
| MKTG1025 | Marketing Principles Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns. Through lectures, tutori… | College of Business and Law | — |
| MKTG1041 | Marketing Communication This course equips you with a comprehensive understanding of how brand and marketing objectives are achieved through integrated marketing communications (IMC) in a rapidly evolving media and technology landscape. You will examine the core c… | College of Business and Law | — |
| MKTG1045 | Market Research The Market Research course is designed to give you a very practical understanding of how market research is conducted and managed for optimal results. You will learn about the stages of market research - from problem definition to the repor… | College of Business and Law | — |
| MKTG1048 | B2B Sales Strategy In this course you will gain knowledge of sales theory and effective sales strategies and tactics. In practical exercises, you will apply theory to specific communication, selling or negotiation situations. The exercises will refine and adv… | College of Business and Law | — |
| MKTG1050 | Buyer Behaviour This course introduces the theory of buyer behaviour and relates it to the practice of strategic marketing decisions. The models of buyer behaviour and related theories drawn from psychology, anthropology, social and behavioural sciences ar… | College of Business and Law | — |
| MKTG1053 | Services Marketing This course will provide you with useful tools and develop yours skills for services marketing and management decision-making. It recognises that many graduates will work in the services sector and that an understanding of both marketing an… | College of Business and Law | — |
| MKTG1069 | Applied Marketing Management This course builds on concepts introduced in Marketing Principles, as well as introducing additional concepts related to contemporary issues in marketing. Furthermore, it incorporates skills acquired in the first year business courses into… | College of Business and Law | — |
| MKTG1071 | Strategic Marketing To develop an effective strategic plan, a company needs to address four broad questions: What is our present situation? What is the likely future situation? Where do we want to go from here? And how are we going to get there? In this course… | College of Business and Law | — |
| MKTG1080 | Applied Brand Management This course builds on concepts introduced in the foundational marketing courses, and provides additional theories and frameworks for managing brands in marketing. Branding is the strategic consequence of good marketing because it involves b… | College of Business and Law | — |
| MKTG1087 | Omnichannel Retailing The changes in the retail sector have made retailing increasingly complex and more competitive. Contemporary retailers are adopting an omnichannel approach; the seamless integration of their physical and online retail experiences. This cour… | College of Business and Law | — |
| MKTG1089 | Sport Marketing In this course marketing strategies are explored and applied to the connection of sport and business. A strategic sport marketing perspective is developed and related to the marketing actions of sport organisations at local and global level… | College of Business and Law | — |
| MKTG1092 | Product Innovation and Management The development of new products, including goods and services includes significant risk. This course draws on industry experiences and academic research to give you a balanced view of theory versus practice in the management and successful… | College of Business and Law | — |
| MKTG1208 | Introduction to Advertising The purpose of this course is to give you an overview of the advertising, its functions, practices, and an appreciation of its role within the broader communications industry. In the course, you will examine advertising theory, practice, an… | College of Design and Social Context | — |
| MKTG1415 | Digital Marketing The accelerating pace of technological change coupled with increasingly mobile lifestyles and the commensurate explosion of media platforms has transformed marketing strategy and practice. Digital marketing fosters customer value creation a… | College of Business and Law | — |