MKF1120 · Monash University
Marketing theory and practice
- Credit points
- 6
- Level
- 1
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Assessment
| Task | Type | Weight |
|---|---|---|
| 4 - Examination | Examination | 60% |
| 3 - Exercise | Exercise | 15% |
| 1 - Artefact | Artefact | 5% |
| 2 - Project | Project | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Blended |
| Second semester | Caulfield | Blended |