MKC2700 · Monash University
Pricing strategy and management
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Pricing is a critical determinant of product and service value, profitability, and sustainability. Pricing plays a pivotal role in driving economic dynamics and influencing consumer behaviour. This unit is designed to equip you with practical insights and analytical skills through real-world case studies. The unit will also explore diverse pricing strategies and their implication in real-world scenarios. By the completion of the unit, you will be well-versed in the implementation of quantitative techniques to inform pricing decisions across diverse industries.
Assessment
| Task | Type | Weight |
|---|---|---|
| 4 - Presentation | Presentation | 10% |
| 3 - Written | Written | 40% |
| 2 - Quiz / Test | Quiz / Test | 10% |
| 1 - Exercise | Exercise | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On-campus |