MKF2801 · Monash University
Marketing insights
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills that will generate deep insights into industries and markets that aid business decision making in a changing world.
Assessment
| Task | Type | Weight |
|---|---|---|
| 3 - Artefact | Artefact | 30% |
| 1 - Exercise | Exercise | 20% |
| 4 - Presentation | Presentation | 30% |
| 2 - Written | Written | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |
| Second semester | Caulfield | On-campus |