BB-MCMBUS1 · Swinburne University of Technology · Double degree
Bachelor of Media and Communication/Bachelor of Business
Media and Communication
- Minimum ATAR
- 60
- Full time
- 4 years
- Part time
- —
- Credit points
- 400
- Campus
- Hawthorn
- Mode
- On campus
Overview
Media and business – they’re two worlds that are intrinsically linked. Learn how to conquer both in our Bachelor of Media and Communication/ Bachelor of Business. Investigate the influence of social networking data, ownership and privacy, the digital economy, and more. Gain broad business knowledge and cutting-edge communication skills. Emerge ready for a captivating career in almost any industry.
The double degree in Media and Communication and Business provides graduates with dual career opportunities in media and communication and the business sector.
First-year units
Level 1 units every student in this course takes or chooses from.
- MDA10001Introduction to Media StudiesThis unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the for…
- MDA10008Global Media IndustriesGlobal Media Industries explores worldwide trends in a range of media industries, and provides you with the skills and knowledge to work internationally in fields such as design, marketing, media regulation, content creation and management,…
- MDA10012Communicating with DataData shapes our everyday lives through media and communication technologies such as video streaming services, dating apps, online shopping, infographics, gaming and sport statistics. The aim of this unit is to teach students the foundations…
- MDA10018Content Creator LabThe Content Creator Lab aims to introduce students to audio, photographic and video content production theories and techniques in a dynamic and collaborative setting. Students will explore key historic developments in visual and audio story…
- ACC10007Financial Information for Decision MakingThe aim of this unit is to provide a framework to learn accounting concepts. Students will learn how accounting concepts can be applied in business and provide useful information for evaluating and decision-making. Whatever aspect of busine…
- ECO10005Economics for Business Decision MakingThis unit aims to provide students with an introduction to microeconomic and macroeconomic theories and how these are applied practices. It seeks to bridge the gap between theory and practice in the context of today’s changing technological…
- MGT10009Contemporary Management PrinciplesThis unit provides students with the foundational knowledge and skills concerning the role and functions of management. These frameworks support a critical analysis of individual or organisational operations and performance in the light of…
- MKT10009Marketing and the Consumer ExperienceThis unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a stro…
And 25 more in the course structure below.
Course structure
Open a major, minor or specialisation to see its units.
Core units
150 cpBachelor of Media and Communication
50 cpBachelor of Business
87.5 cp- ACC10007Financial Information for Decision Making12.5 cp
- ECO10005Economics for Business Decision Making12.5 cp
- MGT10009Contemporary Management Principles12.5 cp
- MKT10009Marketing and the Consumer Experience12.5 cp
- INF10024Business Digitalisation12.5 cp
- BUS30032Business Consulting Project12.5 cp
- BUS10015Creative Mindset and Entrepreneurship12.5 cp
Media and Communication majors and units
100 cpAdvertising
100 cp- ADV10001Principles of Advertising12.5 cp
- ADV10002Digital Advertising12.5 cp
- ADV20006AI Ad Lab12.5 cp
- ADV20003Search, Social Media and Video Marketing12.5 cp
- ADV20005Creativity and Ideation12.5 cp
- ADV30004Digital Advertising Media Strategy12.5 cp
- ADV30003Emerging Advertising Technologies12.5 cp
- ADV30005Advertising Campaigns Project12.5 cp
Cinema and Screen Studies
100 cp- MDA10003Screen Studies: Movies, Television and Ourselves12.5 cp
- FTV10006Genre and the Moving Image12.5 cp
- FTV20005The Australian Screen12.5 cp
- MDA20018Popular Culture of the Asia Pacific12.5 cp
- MDA20007Screen Franchising and Innovation12.5 cp
- MDA30023Screen Audiences12.5 cp
- MDA30011Global Screen Studies: Beyond Hollywood12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
Creative Writing and Publishing
100 cpJournalism
100 cp- JOU10004Transforming Journalism in the Digital Era12.5 cp
- JOU10008The Journalist's Toolkit12.5 cp
- JOU20006Media, Law and Ethics12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- MDA30009Radio, Audio and Podcasting12.5 cp
- JOU30009Video Documentary Project12.5 cp
- JOU30012Live Journalism Lab12.5 cp
Public Relations
100 cp- PUB10001Introduction to Public Relations Theory and Practice12.5 cp
- COM10007Professional Communication Practice12.5 cp
- PUB20003Public Relations Writing12.5 cp
- PUB20001Global Public Relations Practice12.5 cp
- PUB20004Issues, Crisis and Risk Communication12.5 cp
- PUB30001Events Management12.5 cp
- MDA30020Media and Communications Industry Project12.5 cp
- PUB30004PR Campaign Planning and Management12.5 cp
Immersive Media
100 cp- MDA10017Experiencing Immersive Media: AR, VR and Mixed Reality12.5 cp
- MDA10016Mobile Media Futures12.5 cp
- MDA20029Immersive Media Design and Production12.5 cp
- DIG20001Immersive Screen Narratives12.5 cp
- GAM20004Writing for Interactive Narratives12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
- FTV30006Virtual Reality Storytelling12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Social Media
100 cp- MDA10013Social Media Cultures12.5 cp
- MDA10015Social Media Strategy12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20028Business of Media and Entrepreneurship12.5 cp
- MDA30022Social Media, Social Impact12.5 cp
- MDA30012Researching Social Media Publics12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Business majors and units
100 cpAccounting
100 cpBusiness Administration
100 cp- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- HRM20017Managing Workplace Relations12.5 cp
- MGT20007Organisational Behaviour12.5 cp
- INF20016Big Data Management12.5 cp
- LAW20019Law of Commerce12.5 cp
- INF30015Knowledge Management and Analytics12.5 cp
- MGT30005Strategic Planning12.5 cp
- PRM30001Project Management Essentials12.5 cp
Business Analytics and Analysis
100 cp- INF10025Data Management and Analytics12.5 cp
- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- INF20029Systems Analysis and Design12.5 cp
- INF20030Cloud Approaches for Enterprise Systems12.5 cp
- INF30004Business Intelligence and Data Visualisation12.5 cp
- INF30034Agile Methods for Business Analysis12.5 cp
- INF30035Business Process Modelling12.5 cp
- INF30036Predictive Analytics12.5 cp
Entrepreneurship
100 cp- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- ENT10005Ideas, Opportunities and Ventures12.5 cp
- ENT10006Technology Commercialisation12.5 cp
- ENT20006Lean Startup Fundamentals12.5 cp
- ENT20009Entrepreneurial Sandpit12.5 cp
- ENT20008New Venture Funding12.5 cp
- ENT30015Entrepreneurship Launchpad12.5 cp
- ENT30016Startup Ecosystems in Action12.5 cp
Finance
100 cp- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- FIN10002Financial Statistics12.5 cp
- FIN20014Financial Management12.5 cp
- FIN20016Ethics and International Finance12.5 cp
- FIN30014Financial Risk Management12.5 cp
- FIN30016Management of Investment Portfolios12.5 cp
- FIN30020Alternative Investments12.5 cp
- FIN30021Fixed Income and Debt Markets12.5 cp
Human Resource Management
100 cp- HRM10004Human Resource Practices12.5 cp
- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- HRM20017Managing Workplace Relations12.5 cp
- HRM20016Dynamics of Diversity in Organisations12.5 cp
- MGT20007Organisational Behaviour12.5 cp
- HRM30012Digital Management and the Future of Work12.5 cp
- HRM30011Human Resource Analytics12.5 cp
- LAW30005Law of Employment12.5 cp
Logistics and Supply Chain Management
100 cp- SCM20003Global Logistics and Supply Chain Management12.5 cp
- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- SCM20002Procurement Management12.5 cp
- SCM20001Operations Management12.5 cp
- INF20016Big Data Management12.5 cp
- INF20030Cloud Approaches for Enterprise Systems12.5 cp
- SCM30002Understanding Risk Management12.5 cp
- SCM30001Transportation Management12.5 cp
Management
100 cp- MGT10010Ethics of Innovation12.5 cp
- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- MGT20007Organisational Behaviour12.5 cp
- MGT20008Business, Society and Sustainability12.5 cp
- PRM30001Project Management Essentials12.5 cp
- MGT30008Leadership Practice and Skills12.5 cp
- MGT30005Strategic Planning12.5 cp
- HRM30012Digital Management and the Future of Work12.5 cp
Marketing
100 cp- MKT20019Marketing Research and Analytics12.5 cp
- MKT20021Integrated Marketing Communication12.5 cp
- MKT20025Consumer Behaviour12.5 cp
- MKT20031Marketing and Innovation12.5 cp
- MKT20032Frontiers in Digital Marketing12.5 cp
- MKT30018Marketing Insights12.5 cp
- MKT30016Marketing Strategy and Planning12.5 cp
- BUS30032Business Consulting Project12.5 cp
Sports Management
100 cp- SPO10001The Sports Industry12.5 cp
- BUS10014Business for Sustainability, Social Change and Impact12.5 cp
- SPO20001Building Sport Brands12.5 cp
- SPO20003Sport Business Analytics12.5 cp
- SPO20004Sport, Media and Technology12.5 cp
- SPO30004Sport and Sustainability12.5 cp
- SPO30001Leading Sport Organisations12.5 cp
- SPO30003Future of Sport12.5 cp
Work placement
100 cp- WEI20001Work Experience in Industry A25 cp
- MDA20016Integrated Professional Placement A - Media and Communication25 cp
- WEI20002Work Experience in Industry B25 cp
- MDA20017Integrated Professional Placement B - Media and Communication25 cp
- BUS20010Integrated Professional Placement A - Business25 cp
- BUS20011Integrated Professional Placement B - Business25 cp
Careers
- Business analyst
- Business development officer
- Entrepreneur
- Communications strategist
- Marketing communications specialist
- Content marketing manager