PUB20003 · Swinburne University of Technology
Public Relations Writing
- Credit points
- 12.5
- Level
- 2
- Workload
- ≈ 13 h / week
- Faculty
- Design
What it covers
This unit introduces students to the key concepts and basic skills required of public relations writers, within contemporary public relations practice. It also aims to help build confidence in writing; so it is introductory and developmental.
Assessment
| Task | Type | Weight |
|---|---|---|
| Class Exercises | Individual | 25% |
| Test | Individual | 30% |
| Written Assignment | Group | 45% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 1 | Hawthorn | On campus |