PUB30004 · Swinburne University of Technology
PR Campaign Planning and Management
- Credit points
- 12.5
- Level
- 3
- Workload
- ≈ 13 h / week
- Faculty
- Design
What it covers
The aim of this unit is to prepare students to be emerging PR industry practitioners through career-ready learning and assessment. This unit exposes students to advanced public relations practice, with a special emphasis on the planning and management of PR projects and campaigns. It embraces ideas and approaches and skills fundamental to managing oral, written and mediated communication plans. This unit aims not only to build students competence but also their confidence in functioning as ethical communicators able to research, develop and deploy plans that meet client (internal and external) requirements.
Assessment
| Task | Type | Weight |
|---|---|---|
| Online Quiz | Individual | 30% |
| Outline, script sample, pitch | Individual | 30% |
| Project Pitch | Group | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 2 | Hawthorn | On campus |