Marketing and Innovation

What it covers

This unit aims to provide a comprehensive exploration of innovative product and service development. It first builds upon fundamental marketing concepts to critically examine innovations and later complements them using industry-standard frameworks to ensure success in the market. The curriculum emphasizes the importance of maintaining a balance between innovation quality, efficiency, and profitability, while integrating the role of digital technology throughout the development process. The unit is designed to cultivate forward-thinking marketers and innovators

Assessment

When and where