PUB20001 · Swinburne University of Technology
Global Public Relations Practice
- Credit points
- 12.5
- Level
- 2
- Workload
- ≈ 13 h / week
- Faculty
- Design
What it covers
This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.
Assessment
| Task | Type | Weight |
|---|---|---|
| Presentation | Group | 25% |
| Communication Plan | Group | 30% |
| Research Assignment | Individual | 25% |
| Test | Individual | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 2 | Hawthorn | On campus |