MDA30022 · Swinburne University of Technology
Social Media, Social Impact
- Credit points
- 12.5
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Design
What it covers
With the proliferation of social media channels, getting a story heard now requires an understanding of how to make media that will have an impact. This unit provides students with a critical, historical overview of how social media products and strategies have been used in industry, government, not-for-profit and community organisations to achieve social and behavioural change. Through a collaborative, real world project, students will develop and implement a media product that advocates for social change.
Assessment
| Task | Type | Weight |
|---|---|---|
| Activity Report | Individual | 20% |
| Development Plan | Group | 40% |
| Final Presentation Folio | Group | 20% |
| Research Essay | Individual | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 2 | Hawthorn | On campus |