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MakeMyCareer

MDA30022 · Swinburne University of Technology

Social Media, Social Impact

Credit points
12.5
Level
3
Workload
≈ 12 h / week
Faculty
Design

What it covers

With the proliferation of social media channels, getting a story heard now requires an understanding of how to make media that will have an impact. This unit provides students with a critical, historical overview of how social media products and strategies have been used in industry, government, not-for-profit and community organisations to achieve social and behavioural change. Through a collaborative, real world project, students will develop and implement a media product that advocates for social change.

Assessment

TaskTypeWeight
Activity ReportIndividual20%
Development PlanGroup40%
Final Presentation FolioGroup20%
Research EssayIndividual20%

When and where

Teaching periodCampusMode
Semester 2HawthornOn campus