PUB10001 · Swinburne University of Technology
Introduction to Public Relations Theory and Practice
- Credit points
- 12.5
- Level
- 1
- Workload
- ≈ 13 h / week
- Faculty
- Design
What it covers
This unit introduces students to the principles, theories, models, roles and approaches of public relations by examining the basic definition(s), perceptions, relevant concepts, theories, and application fields of the profession.
Assessment
| Task | Type | Weight |
|---|---|---|
| Case Study Demonstration | Individual | 20% |
| Preliminary Plan | Group | 35% |
| Portfolio of Worksheets | Individual | 25% |
| Test | Individual | 20% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Teaching Period 3 | Online | Online |
| Semester 1 | Hawthorn | On campus |