MDA10015 · Swinburne University of Technology
Social Media Strategy
- Credit points
- 12.5
- Level
- 1
- Workload
- ≈ 13 h / week
- Faculty
- Design
What it covers
This unit examines different social media platforms from a socio-technical perspective. It introduces students to contemporary debates about regulation, moderation and management of social media. Students will draw on industry-standard strategies and techniques to manage social media channels and provide appropriate content strategies to engage audiences.
Assessment
| Task | Type | Weight |
|---|---|---|
| Poster | Individual | 20% |
| In-Class Presentation | Group | 40% |
| Applied Project | Individual | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Semester 2 | Hawthorn | On campus |