Screen Franchising and Innovation

What it covers

This unit provides students with a hands-on understanding of how novels, plays, and comic books are adapted to films and TV shows through adaptation, and then can be extended into the sequels, spin-offs, and merchandise that make up a transmedia franchise. Students will learn how entertainment franchises and screen adaptations are conceived and produced, and the cultural and historical contexts that underpin creative and industry strategies. In so doing, students will consider how commercial and cultural power structures impact screen adaptation and entertainment franchises. The unit equips students with the tools necessary to analyse and develop screen adaptations and franchises: using professional-standard software, students create assignments aligned with industry expectations. Students will cultivate an understanding of the relationships between screen franchising, transmedia storytelling, media convergence, and different media formats.

Assessment

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