MKSC-MAJ · Major · 48 credit points

Marketing science

Rules for completing this course

No more than 12 credit points at Level 1 may be credited to the major and at least 18 credit points must be at Level 3. You must complete 48 credit points, comprising: - 36 credit points of core units; and - 12 credit points of specified discipline units.

Core units

36 cp

You must complete the following units

MKC2500Marketing research analysis6 cp
MKC3110Market analysis and strategy development6 cp
MKC3140Marketing strategy implementation6 cp
MKC1200Principles of marketing6 cp
MKC2130Fundamentals of marketing analytics6 cp
MKC2110Buyer behaviour in marketing6 cp

Specified discipline units

12 cp

You must complete 12 credit points from the following units, with at least 6 credit points at Level 3.

MKC2700Pricing strategy and management6 cp
MKC3500Advanced topics in marketing analytics6 cp
MKC3460Marketing communication in the digital age6 cp
MKX3481Marketing channels6 cp
MKC2610Strategic retailing 6 cp
MKX3631Marketing internship6 cp
MKC3580Product management6 cp

Source: 2027 handbook entry