BB-MCMAIN · Swinburne University of Technology · Double degree
Bachelor of Media and Communication/Bachelor of Applied Innovation
Media and Communication
- Minimum ATAR
- 60
- Full time
- 4 years
- Part time
- —
- Credit points
- 400
- Campus
- Hawthorn
- Mode
- On campus
Overview
Innovation meets media and communication in this next-gen double degree. Dive into diversity. Investigate the influence of social networking data, ownership and privacy, automated media, the digital economy, and more in our Bachelor of Media and Communication / Bachelor of Applied Innovation. Pair it with hackathons, industry projects and innovation sprints. Emerge ready to drive positive change.
This double degree prepares you to drive positive change through diverse projects and industry collaborations.
First-year units
Level 1 units every student in this course takes or chooses from.
- MDA10001Introduction to Media StudiesThis unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the for…
- MDA10008Global Media IndustriesGlobal Media Industries explores worldwide trends in a range of media industries, and provides you with the skills and knowledge to work internationally in fields such as design, marketing, media regulation, content creation and management,…
- MDA10012Communicating with DataData shapes our everyday lives through media and communication technologies such as video streaming services, dating apps, online shopping, infographics, gaming and sport statistics. The aim of this unit is to teach students the foundations…
- MDA10018Content Creator LabThe Content Creator Lab aims to introduce students to audio, photographic and video content production theories and techniques in a dynamic and collaborative setting. Students will explore key historic developments in visual and audio story…
- INV10001Exploring Creativity and InnovationThis unit aims to provide a practical introduction to using selected innovation tools and methods in different contexts. Through hands-on learning, students will acquire familiarity with concepts, terms and processes that are part of a mean…
- INV10002Fundamentals of Innovation PracticeThe unit aims to introduce students to the key models, frameworks and concepts relevant to innovation and creative problem solving in an interdisciplinary environment. It provides the fundamental knowledge base and skills for students to im…
- INV10003Innovation SandpitThis unit provides students with the opportunity to collaborate across fundamentally different disciplines to apply a range of innovation methodologies, as they work on a real-world industry project. Students will engage in a series of crea…
- INV10004Responsible Innovation FuturesThis unit aims to explore the relationship between innovation, culture and sustainability, and the longer-term impact – both positive and negative – of innovation on future generations. Emphasising equity, diversity, and both individual…
And 14 more in the course structure below.
Course structure
Open a major, minor or specialisation to see its units.
Core units
200 cpBachelor of Media and Communication
50 cpBachelor of Applied Innovation
50 cpMedia and Communication majors and units
100 cpAdvertising
100 cp- ADV10001Principles of Advertising12.5 cp
- ADV10002Digital Advertising12.5 cp
- ADV20006AI Ad Lab12.5 cp
- ADV20003Search, Social Media and Video Marketing12.5 cp
- ADV20005Creativity and Ideation12.5 cp
- ADV30004Digital Advertising Media Strategy12.5 cp
- ADV30003Emerging Advertising Technologies12.5 cp
- ADV30005Advertising Campaigns Project12.5 cp
Cinema and Screen Studies
100 cp- MDA10003Screen Studies: Movies, Television and Ourselves12.5 cp
- FTV10006Genre and the Moving Image12.5 cp
- FTV20005The Australian Screen12.5 cp
- MDA20018Popular Culture of the Asia Pacific12.5 cp
- MDA20007Screen Franchising and Innovation12.5 cp
- MDA30023Screen Audiences12.5 cp
- MDA30011Global Screen Studies: Beyond Hollywood12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
Creative Writing and Publishing
100 cpJournalism
100 cp- JOU10004Transforming Journalism in the Digital Era12.5 cp
- JOU10008The Journalist's Toolkit12.5 cp
- JOU20006Media, Law and Ethics12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- MDA30009Radio, Audio and Podcasting12.5 cp
- JOU30009Video Documentary Project12.5 cp
- JOU30012Live Journalism Lab12.5 cp
Public Relations
100 cp- PUB10001Introduction to Public Relations Theory and Practice12.5 cp
- COM10007Professional Communication Practice12.5 cp
- PUB20003Public Relations Writing12.5 cp
- PUB20001Global Public Relations Practice12.5 cp
- PUB20004Issues, Crisis and Risk Communication12.5 cp
- PUB30001Events Management12.5 cp
- MDA30020Media and Communications Industry Project12.5 cp
- PUB30004PR Campaign Planning and Management12.5 cp
Immersive Media
100 cp- MDA10017Experiencing Immersive Media: AR, VR and Mixed Reality12.5 cp
- MDA10016Mobile Media Futures12.5 cp
- MDA20029Immersive Media Design and Production12.5 cp
- DIG20001Immersive Screen Narratives12.5 cp
- GAM20004Writing for Interactive Narratives12.5 cp
- MDA30016Screen Technology and Culture12.5 cp
- FTV30006Virtual Reality Storytelling12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Social Media
100 cp- MDA10013Social Media Cultures12.5 cp
- MDA10015Social Media Strategy12.5 cp
- MDA20026Media Analytics and Visualisation12.5 cp
- JOU20007Interactive Storytelling12.5 cp
- MDA20028Business of Media and Entrepreneurship12.5 cp
- MDA30022Social Media, Social Impact12.5 cp
- MDA30012Researching Social Media Publics12.5 cp
- MDA30021Emerging Media Industry Project12.5 cp
Work placement
100 cpCareers
- Communications strategist
- Marketing communications specialist
- Content marketing manager
- Innovation consultant
- Strategic designer
- Creative producer