B2036 · Monash University · UG specialist
Bachelor of Marketing
Faculty of Business and Economics
- Minimum ATAR
- 71
- Full time
- 3 years
- Part time
- 6 years
- Credit points
- 144
- Campus
- Caulfield
- Mode
- On campus
Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.
First-year units
Level 1 units every student in this course takes or chooses from.
- ACF1001Accounting fundamentalsThis unit introduces the fundamentals of accounting as the language of business, empowering future managers to interpret and analyse financial information for strategic and sustainable decision-making. Emphasising real-world application, th…
- ECF1100MicroeconomicsThis unit provides you with an introduction to microeconomics. You will be given the tools to understand basic economic ideas and to apply their learning to analyse economic applications in everyday life. It begins with an introduction to s…
- ETF1100Business statisticsThis unit introduces you to the basic foundations of Business Analytics and Statistics. You will learn how to work with data, in conjunction with basic statistics and spreadsheet tools, to solve simple business problems. The unit introduces…
- MGF1010Introduction to managementThis unit introduces the history and fundamental perspectives of management. By examining real-life scenarios and engaging in creative practices, you will learn to apply these perspectives to address contemporary managerial challenges. Thro…
- MKF1120Marketing theory and practiceThis unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for…
Course structure
Open a major, minor or specialisation to see its units.
Rules for completing this course
In choosing your units, you must ensure that you complete no more than 60 credit points at unit Level 1 and at least 36 credit points at unit Level 3, including 24 credit points at unit Level 3 offered by the Faculty of Business and Economics. Some majors and minors include the same units. Where this occurs, up to 12 credit points may be shared between: - two majors; or - a major and a minor. Note: Units can only count toward one minor. They cannot be shared across multiple minors.
Part A. Core studies
24 cpYou must complete the following units.
Part B. Discipline studies
66 cpYou must complete 66 credit points, comprising: - 48 credit points from the following list; and - 18 credit points from specified discipline electives.
- MKF3461Marketing communication6 cp
- BTX3181Marketing law6 cp
- MKF1120Marketing theory and practice6 cp
- MKF2111Buyer behaviour6 cp
- MKF2121Marketing research methods6 cp
- MKF2131Marketing decision analysis6 cp
- MKF2801Marketing insights6 cp
- MKF3121Marketing planning and implementation6 cp
Specified discipline electives
18 cpYou must complete 18 credit points of Marketing units with the prefix MKF or MKX offered at the Caulfield campus, with at least 12 credit points at Level 2 or 3.
Part C. Capstone studies
6 cpYou must complete the following unit.
- MKF3131Strategic marketing6 cp
Part D. Elective studies
48 cpYou must complete 48 credit points of elective study. Electives can be chosen from: - Units not already completed in Part B above, provided you have met the relevant prerequisites; - Units offered by the Faculty of Business and Economics or units from across the University, which may be used to complete a major or minor from another course, provided you have met the relevant prerequisites and there are no enrolment restrictions. Notes: - Enrolment in Faculty of Business and Economics units at campuses other than your campus of enrolment is subject to there being spare capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations. - If you are in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.