BTX3181 · Monash University
Marketing law
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Project | Project | 50% |
| 3 - Written | Written | 40% |
| 1 - Quiz / Test | Quiz / Test | 10% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |