Units
The individual subjects inside each degree: what’s taught, how it’s assessed, and when it runs.
4,303 units
| Code | Unit | Faculty | Level |
|---|---|---|---|
| MKTG1423 | Marketing and Society Marketers today must be concerned with meeting societal as well as consumer and corporate needs. In this course, you will examine a range of emerging, topical and contentious issues across marketing and society. Through these, you will eval… | College of Business and Law | — |
| MKTG1438 | Fashion Merchandise Management The major aim of this course is to provide you with a detailed understanding of the roles and responsibilities of a Merchandise Planner and/or Allocation Analyst within a modern fashion enterprise. You will gain insight into the various ele… | College of Design and Social Context | — |
| MKTG1440 | Digital Fashion Marketing Strategies This course is designed to develop the knowledge and skills required to be a successful Digital Fashion Marketer. You will critically review current contemporary digital marketing and communication practices within the fashion industry thro… | College of Design and Social Context | — |
| MKTG1446 | Introduction to Fashion Marketing In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels. You will develop the analytical skills necessary for the development of… | College of Design and Social Context | — |
| MKTG1448 | Fashion Buying Strategies This course introduces you to the knowledge and skills required to be a successful fashion buyer. You will research the key roles and responsibilities of the fashion buyer and analyse theoretical models and practical industry applications w… | College of Design and Social Context | — |
| MKTG1452 | Fashion Media Communication In this course you will develop fashion writing and visual communication skills including photography for persuasive fashion communication. You will work collaboratively to develop campaigns relevant to fashion marketing, media, digital mar… | College of Design and Social Context | — |
| MKTG1483 | Social Marketing and Consumer Wellbeing Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour in ways that benefit individuals and communities for the greater social good. Social marketing practice integrates research, bes… | College of Business and Law | — |
| MKTG1484 | Omnichannel Fashion Retailing This course introduces you to the omnichannel fashion retailing sector with an overview of local and global brands. Omnichannel retail is the provision of seamless shopping experience across physical and digital spaces. You will examine typ… | College of Design and Social Context | — |
| MKTG1485 | Customer Experience Strategy Customer Experience (CX) is the impression your business leaves with customers at every exposure and interaction they have with you. Nurturing customer relationships through optimising the customer experience builds brand loyalty and is a k… | College of Business and Law | — |
| MKTG1487 | Marketing Analytics Achieving the ultimate goal of any marketing strategy, 'delivering the right message to the right audience at the right time,' remains a distant dream for marketers. However, with increasing access to a wide variety of marketing data, firms… | College of Business and Law | — |
| MKTG1510 | Applied Public Relations Research This course provides you an opportunity to apply the basic public relations research skills you previously learned. By learning about the application of traditional and contemporary research approaches in data collection and analysis, you w… | College of Business and Law | — |
| MKTG1511 | Value-driven Marketing Marketing is central to any organisation, including large and small businesses, not-for-profits, government, political and social sectors. Contemporary best-practice marketing stresses the importance of a broad value-driven approach to unde… | College of Business and Law | — |
| MKTG1512 | Artificial Intelligence in Marketing Artificial Intelligence (AI) has critical implications for many aspects of marketing. While generative AI tools have become popular among end-users, AI has many uses that may not always be seen or understood by consumers. AI has the potenti… | College of Business and Law | — |
| MKTG1513 | Introduction to Marketing Technology Marketers have access to a wide range of technologies to connect with customers and create engaging customer experiences. These marketing technologies, referred to as 'MarTech', perform a range of functions including collecting and analysin… | College of Business and Law | — |
| MKTG1514 | Strategic Marketing Technology Implementation In this course you will investigate how the use of marketing technology can enable identification of opportunities and threats from the internal and external environment, as well as provide an avenue to develop strategic solutions to key ma… | College of Business and Law | — |
| MKTG1515 | Consumers and Technology The way consumers interact with products, services, and brands are increasingly facilitated by technology, across physical, digital, and even virtual environments. Emerging technologies influence and drive consumer behaviour, creating diver… | College of Business and Law | — |
| MKTG1536 | Luxury Omnichannel Retail In this course, you will explore customer focused and brand oriented omnichannel retail strategies that luxury and premium fashion brands employ to create seamless experiences across diverse channels. You will examine how to design and mana… | College of Design and Social Context | — |
| MKTG1537 | Global Fashion Marketing Strategies In this course, you will explore fashion product marketing and branding across international markets. You will investigate global marketing strategies, cross-cultural consumer behaviour, international market entry approaches, and the adapta… | College of Design and Social Context | — |
| MKTG1538 | Fashion Consumer Dynamics In this course you will examine the theories of consumer behaviour and the dynamics of market forces and trends. This knowledge will assist you to develop successful retail, marketing, brand and product strategies responsive to shifting mar… | College of Design and Social Context | — |
| MKTG1541 | Fashion Brand Management This course explores the concept of the brand and its crucial role for fashion enterprises and consumers. You will gain an understanding of branding theory and practice by considering various conceptualisations of branding applied in differ… | College of Design and Social Context | — |
| MKW1120 | Marketing fundamentals Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and mark… | Business and Economics | 1 |
| MKW2402 | Consumer behaviour Every student, and in fact, every individual is a consumer. Consumer behaviour is a study of the factors that explain and predict consumption related behaviour in individuals and organisations alike. Behavioural concepts and theories relati… | Business and Economics | 2 |
| MKW2420 | Marketing research methods This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. You will be introduced to basic types of research and their objectives, formulating research designs and proposals… | Business and Economics | 2 |
| MKW2460 | Integrated marketing communication This unit is designed to provide you with a theoretical and practical appreciation of the central role marketing communication plays in the general business environment. The unit provides a framework for examining, analysing and evaluation… | Business and Economics | 2 |
| MKW3000 | Strategic branding Why are some brands so memorable, while other brands quickly disappear? How does a company build strong brands and what can marketers do to effectively manage their brands to ensure it stands out in a competitive environment? A strong brand… | Business and Economics | 3 |
| MKW3301 | Services marketing An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing. | Business and Economics | 3 |
| MKW3444 | International marketing The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for inter… | Business and Economics | 3 |
| MKW3610 | Marketing strategy and implementation The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and contr… | Business and Economics | 3 |
| MKX2010 | Digital communication Digital communication is significantly transforming business communication in every industry. Due to the continuous advancement of technology (such as Industry 4.0 technologies) and globalised nature of the business, it is important to grow… | Business and Economics | 2 |
| MKX3481 | Marketing channels The marketing task is not complete until customers receive their goods. Distribution is the process that makes that happen. The primary aim of this unit is the development and management of distribution channels in order to meet your market… | Business and Economics | 3 |