MKW3301 · Monash University
Services marketing
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Portfolio | Portfolio | 40% |
| 3 - Written | Written | 30% |
| 2 - Artefact | Artefact | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On-campus |
| Second semester | Malaysia | On-campus |