Artificial Intelligence in Marketing

What it covers

Artificial Intelligence (AI) has critical implications for many aspects of marketing. While generative AI tools have become popular among end-users, AI has many uses that may not always be seen or understood by consumers. AI has the potential to empower creative marketing practices, predicting future trends, and even personalisation at broad scale. Through this course, you will explore the broad-reaching implications of AI for marketers, beginning with defining the different types of AI and their applications. You'll also learn practical tips for maximising the value of AI for marketers, while navigating relevant ethical and privacy concerns that AI raises. Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies: 12. Content creation 15. Marketing technology You will also work towards developing the following AMI professional competencies: 5. Digital 20. Innovation and quality management 21. Communications 23. Ethics and integrity

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