Strategic Marketing Technology Implementation

What it covers

In this course you will investigate how the use of marketing technology can enable identification of opportunities and threats from the internal and external environment, as well as provide an avenue to develop strategic solutions to key marketing issues. After completing this course, you will have the necessary skills and knowledge to critically evaluate or conduct your own strategic business plan using various marketing technology tools to help organisations achieve their goals. Further, you will be comfortable communicating with, and providing key solutions for, industry and strategy professionals. Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies: 3. Strategy 15. Marketing technology You will also work towards developing the following AMI professional competencies: 24. Leadership

Assessment

Assessment not published yet.

When and where