Social Marketing and Consumer Wellbeing

What it covers

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour in ways that benefit individuals and communities for the greater social good. Social marketing practice integrates research, best practice, theory, audience and partnership insight, to inform the delivery of targeted social change programs that are effective, efficient, equitable and sustainable. This course will introduce you to social marketing concepts and frameworks. You will use these concepts to analyse key health, social and environmental issues and develop innovative social marketing strategies to address these challenges and enhance the wellbeing of individuals and the wider community. Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies: 3. Strategy 23. Ethics and integrity You will also work towards developing the following AMI professional competencies: 8. Integrated marketing communications 18. Planning, project management and performance measurement 21. Communications

Assessment

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