MKW3444 · Monash University
International marketing
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Written | Written | 30% |
| 3 - Project | Project | 40% |
| 1 - Artefact | Artefact | 30% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On-campus |
| First semester | Malaysia | On-campus |