MKTG-MAJ · Major · 48 credit points

Marketing

Available in Bachelor of Business, Bachelor of Business

Rules for completing this course

The major comprises 48 credit points, with no more than 12 credit points at unit Level 1 and at least 18 credit points at unit Level 3.

Core units

24 cp

You must complete the following units

MKF1120Marketing theory and practice6 cp
MKF2801Marketing insights6 cp
MKF3151Marketing planning and strategy6 cp
MKF2111Buyer behaviour6 cp

Specified discipline units

24 cp

You must complete any four units (24 credit points) with the prefix MKF or MKX offered at the Caulfield campus, with at least two units (12 credit points) at Level 3. Note: BTX3181 can be one of the units completed in the 24 credit points.

Caulfield - B2000 Bachelor of Business

48 cp

You must complete 48 credit points comprising: -24 credit points of core units; and -24 credit points of specified discipline units

Indonesia - B2054 Bachelor of Business

48 cp

You must complete 48 credit points of core units

Core units

48 cp

You must complete the following units

MKI1120Marketing theory and practice6 cp
MKI2010Digital communication6 cp
MKI2111Buyer behaviour6 cp
MKI2521Brand management6 cp
MKI2801Marketing insights6 cp
MKI3151Marketing planning and strategy6 cp
MKI3621Advertising management and campaigns6 cp
MKI3881Digital marketing6 cp

Source: 2027 handbook entry