MKI3881 · Monash University
Digital marketing
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Assessment
Assessment not published yet.
When and where
Not offered in 2027, or offerings not published yet.