MKM3600 · Monash University
Digital incubator
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Modern marketing requires an understanding of strategy, ever-evolving digital tools and techniques, and an entrepreneurial mindset. Taking a practical approach, this unit equips you to effectively plan, implement, evaluate, and control digital marketing strategies for the virtual marketplace. It focuses on the application of core marketing strategy-related concepts, digital research and analytics tools, and digital techniques and platforms. A major component of this unit is a “digital incubator pitch” that would be mentored and judged by experts and senior executives in the domain.
Assessment
| Task | Type | Weight |
|---|---|---|
| 1 - Written | Written | 65% |
| 2 - Presentation | Presentation | 35% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On-campus |