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MakeMyCareer

MKTG-MIN · Minor · 24 credit points

Marketing

Available in Bachelor of Business, Bachelor of Business

Rules for completing this course

The minor comprises 24 credit points, with no more than 12 credit points at unit Level 1.

Core units

18 cp

You must complete the following units

Specified discipline unit

6 cp

You must complete one Level 1, 2 or 3 unit (6 credit points) with the prefix MKF or MKX offered at the Caulfield campus.

Caulfield - B2000 Bachelor of Business

24 cp

You must complete 24 credit points comprising: -18 credit points of core units; and - 6 credit points of specified discipline units.

Indonesia - B2054 Bachelor of Business

24 cp

You must complete 24 credit points comprising: -18 credit points of core units; and - 6 credit points of specified discipline units.

Core units

18 cp

You must complete the following units

Specified discipline unit

6 cp

You must complete one unit from the following

  • MKI2010Digital communication6 cp
  • MKI2521Brand management6 cp
  • MKI3151Marketing planning and strategy6 cp
  • MKI3621Advertising management and campaigns6 cp
  • MKI3881Digital marketing6 cp

Source: 2027 handbook entry