Consumer orientated marketing communications

What it covers

This unit explores the development of marketing communication strategies to meet organisational objectives. In this unit you explore the principles and practices of marketing communication and learn how to apply a range of marketing communication functions and tools to address different marketing problems and opportunities. Given the applied nature of this unit, you will also have the opportunity to develop an IMC plan that uses campaign messages and creative strategies in existing and emerging communication channels to engage consumers.

Assessment

When and where