MKB2706 · Monash University
Brand and product management
- Credit points
- 6
- Level
- 2
- Workload
- ≈ 12 h / week
- Faculty
- Business and Economics
What it covers
Developing and managing products and brands is important to firms and organisations seeking to gain and maintain competitive advantage. Undertaking this unit will build your knowledge and skills in developing new products and brands. You will also gain a deeper understanding of different methods, frameworks, and theories used by organisations to build and maintain an appropriate portfolio of products and brands. Particular emphasis is given to exploring contemporary issues and challenges facing firms and organisations in managing their brand equity in dynamic environments.
Assessment
| Task | Type | Weight |
|---|---|---|
| 2 - Written | Written | 50% |
| 1 - Quiz / Test | Quiz / Test | 10% |
| 3 - Examination | Examination | 40% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Peninsula | On-campus |