Public relations

You must complete the following units

• ATS2455Public relations strategy6 cp
• ATS2996Public relations and society6 cp

You must complete 12 credit points from the following units. Note: If you complete ATS3645 Journalism and global change in the Journalism specialisation, you must complete an alternative unit from the list of capstone units. If you complete ATS3992 Working with artificial intelligence as part of the Media specialisation, you must select an alternative unit from the list of capstone units. A unit cannot be counted towards two specialisations.

• ATS3254Campaign management6 cp
• ATS3262Critical industries in public relations and strategic communication6 cp
• ATS3645Journalism and global change6 cp
• ATS3992Working with artificial intelligence 6 cp

You must complete 12 credit points from the following units, with at least 6 credit points at Level 3.

• ATS1298Professional writing6 cp
• ATS2169Photojournalism6 cp
• ATS2324Climate change communication6 cp
• ATS2781Journalism, law and ethics6 cp
• ATS2874Consumer cultures6 cp
• ATS3222Developing research literacy6 cp
• ATS3324Lifestyle journalism6 cp
• ATS3964Gender, race and media practices6 cp
• DGN2511Branding for designers6 cp
• DGN2535Creative visualisation6 cp
• DGN3203Design for culture and heritage6 cp
• MKF3461Marketing communication6 cp
• ATS3967Health communications management6 cp