Public relations and society

What it covers

In this unit you will explore the theory and practice of public relations through the lenses of society and culture. Drawing on recent public relations scholarship you will learn diverse theoretical approaches to understanding public relations and its role in society. These socio-cultural approaches represent a shift away from the functionalist and normative understandings of public relations. Rather than viewing public relations as an organisational or management function, you will discovers public relations as a cultural activity influenced by social, political and cultural contexts, and actively involved in the construction of meaning.

Assessment

When and where