Campaign management

What it covers

This capstone unit consolidates professional public relations knowledge and skills through practical experience with 'real life' organisations. Working in teams, you develop public relations campaigns for not-for-profit organisations over the course of the semester, culminating in presentations to the organisations, students and mentors at an end-of-semester conference. You learn about strategy development, client management, effective teamwork, program research, planning, design and evaluation as well as budgeting and scheduling.

Assessment

When and where