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ATS3262 · Monash University

Critical industries in public relations and strategic communication

Credit points
6
Level
3
Workload
≈ 12 h / week
Faculty
Arts

What it covers

This unit provides you with a unique opportunity to engage in depth with a specific industry or professional field in which public relations and strategic communication operate. Choosing from specialisations such as government communication, political communication, not-for-profit and non-government communication, advocacy and activism, you will reflect on major issues, opportunities and challenges for public relations while exploring industry-specific examples and case studies. You will develop skills and career competencies relevant to an industry in which graduates and early-career professionals with specialist knowledge of public relations and strategic communication are often in demand.

Assessment

TaskTypeWeight
Analytical ExerciseExercise20%
ReportWritten45%
Applied Practice ProjectProject35%

When and where

Teaching periodCampusMode
First semesterCaulfieldOn-campus