ATS3262 · Monash University
Critical industries in public relations and strategic communication
- Credit points
- 6
- Level
- 3
- Workload
- ≈ 12 h / week
- Faculty
- Arts
What it covers
This unit provides you with a unique opportunity to engage in depth with a specific industry or professional field in which public relations and strategic communication operate. Choosing from specialisations such as government communication, political communication, not-for-profit and non-government communication, advocacy and activism, you will reflect on major issues, opportunities and challenges for public relations while exploring industry-specific examples and case studies. You will develop skills and career competencies relevant to an industry in which graduates and early-career professionals with specialist knowledge of public relations and strategic communication are often in demand.
Assessment
| Task | Type | Weight |
|---|---|---|
| Analytical Exercise | Exercise | 20% |
| Report | Written | 45% |
| Applied Practice Project | Project | 35% |
When and where
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On-campus |